AUDIENCE: How is this technology consumed?

This technology is consumed in many ways. All you need is the internet and this can be accessed through many makes of computer, mobile phone, PDA and even MP3 players such as the ipod Touch.

It is consumed in great amounts too:

There are few credible estimates about the number of online blogs (one enthusiast tracks offline - ie dead - blogs here) or their growth. Many figures are contradictory or merely self-serving.Wired News noted claims that in January 2002 alone some 41,000 people created new blogs using Blogger and that there were now more than 500,000. In August 2002 another source claimed that Blogger had 350,000 users, with converts supposedly "creating a new weblog every 40 seconds, or more than 60,000 a month". By early 2006 that had risen to around 160,000 per month (albeit with many splogs), subsequently declining to 100,000 per month.In September 2002 the New York Times reported that LiveJournal had signed up 690,000 users since 1998 and was currently gaining another 1,100 bloggers per day. It is unclear whether all 690,000 were (and still are) maintaining their personal pages and, if so, how frequently. In the same month the Times claimed that Brazil was the "second-largest Blogger-using country" after the US, with up to 13% of the 750,000 Blogger users.In June 2003 Blogcount estimated that there were between 2.4 million to 2.9 million active blogs. As a point of reference that is around 10% of the number of dot-com registrations (although most blogs do not have unique domain names). Blogcount attributed over 1.6 million active users to the three largest centrally hosted services. PointBlog.com noted in June 2003 that a WHOIS registry database search identified over 10,000 'com', 'org', 'net', info', 'biz' and 'us' domains with "blog" in the name. The US National Institute for Technology & Liberal Education (NITL) BlogCensus at that time identified 655,631 'blogs', with a substantial margin of error and a note that around 30% were 'inactive'. An October 2003 report by Perseus Development on The Blogging Iceberg claimed that
Based on the rapid growth rate demonstrated by the leading services, Perseus expects the number of hosted blogs created to exceed five million by the end of 2003 and to exceed ten million by the end of 2004.