http://www.brandrepublic.com/News/787852/Regionals-put-faith-online-print-circulations-decline/
this article explains and shows statistics for the decline in newspaper circulation as people are turning to the internet and free newspapers for their information instead of buying as was once the most popular way.
NMT's are meaning that many newspapers are severely loosing readers. Many are trying to rebrand and recreate themselves to curb the decline and many such as the guardian have created a more interactive website which allows readers to read the news online and find out information from there rather than turning to other places.
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