Blogging is a Cold media as it requires a large amount of participation from the user in order for anything to be written. The reader is presented with, effectively, a blank canvas and it is up to the user to create the content.
In terms of whether it is a Push or Pull technology, I think blogging is both as hosting sites advertise themselves across the internet in order to attract users and so is a Push technology, but also depend on the publicity and popularity of their users blogs in order to attract users.
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