The modern audience is far more active in their knowledge than past generations. If we don't know the answer to something, it is an immidiate response to look it up (google.com, wikipedia.com and others all contribute to this "ask, search, know" trend.).
There are two ways of looking at this approach: less or more LAZY.
We could be said to be more active: not satisfied with the unknown, we search and discover the things we want to know, opening our eyes to new things all the time seeing as the internet allows us to have the world at our fingertips.
We could be said to be less active: sitting in front of a computer or fiddling with mobile phones in order to find things out rather than experiencing and learning things for ourselves as others did. Sites such as www.toptipsforgirls.com use this approach as a point of attraction for their users, saying that their website offers a host of tips given by women in order to save you from having to find them yourself.
"Top Tips For Girls harnesses the awesome power of pooled resources; it's like being in the bathroom at a party with millions of women, all of whom want to give you advice."
I personally think its a bit of both, with Blogging allowing people to make millions from their armchairs (Advertisers will pay a large amount to advertise on a popular blog.) and the wealth of information readily available encouraging the world to be disatisfied with ignorance and persistantly challenging the extents of knowledge in the world.
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