Sunday, 20 April 2008

TECHNOLOGY: Marketing Blogs

Blogging is open to anyone and everyone, from whatever age, race or gender. All you need is access to the internet (and the ability to type!).

Search engines like Google and Ask Jeeves all include blogs in their results so a blog can easily be found online and similarly blogs can easily be created as speciality sites, such as this one, make it easy for a blogger to get started straight away for free.

Having the ability to not only log your personal opinions and talk about the things that interest you, but to have them heard by anyone willing to read them is a very attractive opportunity to people these days when the status of celebrity and the desire to be famous is rife in society. Bloggers such as Perez Hilton (http://perezhilton.com/) have reached this status, or a similar status with their blogs. Perez Hilton in particular blogs about gossip and rumours in the world of celebrity and often appears in magazines and on radio and television, discussing this "news" as he is seen as a reliable source of information.

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